Executive-safe operating view for paid launch performance, audience evidence, conversion interpretation, campaign prioritisation and next actions. Figures are derived from the uploaded LinkedIn Campaign Manager and Google Ads raw exports.
The command center separates awareness, consideration, intent and primary signup conversion so C-level reporting does not mix raw volume with conversion quality.
Prioritised reading of the raw exports, ordered by decision relevance.
| Area | Layer | Observed signal | Operating interpretation |
|---|---|---|---|
| Google conversion interpretation | Primary KPI | 441.57 signup_completed · €14.01 cost/signup | All-action conversion volume remains visible as context only. |
| Google strongest signup pool | Ad group | Freemium Free Platform · 203.94 allocated signup_completed | Largest signup allocation and highest spend concentration; monitor query quality around “free app / website builder” terms. |
| LinkedIn biggest traffic driver | Campaign | A1 · S2 · Consideration · EN · SI | Highest landing-page click volume in LinkedIn placement data; strong retargeting-pool builder. |
| LinkedIn conversion-bearing campaign | Campaign | A2-OP · S1 · Awareness · EN · SI | Only LinkedIn campaign with conversion events in the provided export layer; use as quality-reference signal, not as a sole scaling proof. |
| Audience demographic signal | Company size | 51–200 employees shows all demographic conversion events | Supports prioritizing mid-market/operator messaging before heavier enterprise scaling. |
| Audience quality signal | Demographics | Higher Education / Teacher / broad self-employed segments visible | Use neutral exclusion and CRM-quality review before drawing demand conclusions. |
Primary Google conversion is signup_completed only. The larger campaign-row conversion number stays visible as all-action context.
Ninox GA4 (web) signup_completed is used for Google signup count and cost/signup.| Conversion action | Layer | Conversions | Usage rule |
|---|---|---|---|
| Ninox GA4 (web) signup_completed | Primary signup KPI | 441.57 | Used in main CPA |
| Contacts - Lead (HubSpot) | Secondary HubSpot lead | 1 073.00 | Shown separately; not mixed into signup CPA |
| Ninox GA4 (web) signup_started | Signup step diagnostic | 136.29 | Shown separately; not mixed into signup CPA |
| Ninox GA4 (web) signup_email_verification_submitted | Signup step diagnostic | 70.45 | Shown separately; not mixed into signup CPA |
| Marketing Qualified Lead (HubSpot) | Secondary HubSpot lead | 5.00 | Shown separately; not mixed into signup CPA |
| Ninox GA4 (web) demo_requested | Quality / lower-funnel signal | 1.00 | Shown separately; not mixed into signup CPA |
| Converted to Customer (HubSpot) | Quality / lower-funnel signal | 1.00 | Shown separately; not mixed into signup CPA |
| Conversion Logged in after 1 day (UMS) | Quality / lower-funnel signal | 2.00 | Shown separately; not mixed into signup CPA |
| Ninox GA4 (web) pricing_cta_click | Context | 1.35 | Shown separately; not mixed into signup CPA |
One active Search campaign in the export. Signup metrics use only signup_completed.
The command center uses strict naming logic to prevent overstatement.
Ninox GA4 (web) signup_completed is the only Google signup count. Contacts - Lead (HubSpot), signup steps, pricing/demo and customer actions are quality/diagnostic layers and are shown separately.Rows are ordered by spend and enriched with signup_completed allocation from the conversion-detail export.
| Ad group | Cost | Impr. | Clicks | CTR | Signup completed allocated | All actions | Cost / allocated signup | Signal |
|---|---|---|---|---|---|---|---|---|
| Freemium Free Platform GADS | N4 | Search | ROW | EN | C5 | Launch-01 | €3 933 | 24 851 | 2 251 | 9.06% | 203.94 | 1 078.02 | €19.29 | Monitor |
| AI-Native Platform GADS | N4 | Search | ROW | EN | C5 | Launch-01 | €956 | 8 813 | 839 | 9.52% | 41.50 | 241.94 | €23.04 | Monitor |
| Low-Code GADS | N4 | Search | ROW | EN | C5 | Launch-01 | €407 | 5 495 | 330 | 6.01% | 31.00 | 129.50 | €13.14 | Scale |
| No-Code Platform Software GADS | N4 | Search | ROW | EN | C5 | Launch-01 | €366 | 3 337 | 245 | 7.34% | 16.50 | 104.50 | €22.16 | Monitor |
| Document Management Generation GADS | N4 | Search | ROW | EN | C5 | Launch-01 | €262 | 1 553 | 245 | 15.78% | 30.69 | 90.19 | €8.53 | Scale |
| Custom Business Software GADS | N4 | Search | ROW | EN | C5 | Launch-01 | €139 | 2 324 | 117 | 5.03% | 3.50 | 45.50 | €39.68 | Learn |
| Spreadsheet Replacement GADS | N4 | Search | ROW | EN | C5 | Launch-01 | €58 | 822 | 56 | 6.81% | 2.00 | 21.00 | €28.91 | Monitor |
| Workflow Process Automation GADS | N4 | Search | ROW | EN | C5 | Launch-01 | €35 | 492 | 39 | 7.93% | 3.00 | 13.00 | €11.75 | Scale |
| Workplace Collaboration GADS | N4 | Search | ROW | EN | C5 | Launch-01 | €20 | 311 | 21 | 6.75% | 0.00 | 5.00 | — | Monitor |
| Internal Business Software GADS | N4 | Search | ROW | EN | C5 | Launch-01 | €6 | 34 | 5 | 14.71% | 0.00 | 2.00 | — | Monitor |
| GDPR European Compliance GADS | N4 | Search | ROW | EN | C5 | Launch-01 | €3 | 15 | 4 | 26.67% | 0.00 | 1.00 | — | Monitor |
| Industry Sector Specific GADS | N4 | Search | ROW | EN | C5 | Launch-01 | €0 | 0 | 0 | 0 | 0.00 | 0.00 | — | Monitor |
| Use-Case Vertical GADS | N4 | Search | ROW | EN | C5 | Launch-01 | €0 | 0 | 0 | 0 | 0.00 | 0.00 | — | Monitor |
Highest signup-contributing keywords from the conversion-detail export, joined with keyword cost/click data where available.
| Keyword | Cost | Clicks | Impr. | CTR | Signup completed allocated | All actions | Cost / allocated signup |
|---|---|---|---|---|---|---|---|
| free no-code platform Freemium Free Platform · Broad match · Removed | €1 736 | 929 | 9 764 | 9.51% | 203.94 | 413.44 | €8.51 |
| free no-code platform Freemium Free Platform · Phrase match · Eligible | €1 433 | 825 | 9 361 | 8.81% | 203.94 | 448.23 | €7.03 |
| AI no-code platform AI-Native Platform · Broad match · Eligible | €543 | 408 | 5 214 | 7.83% | 40.50 | 144.44 | €13.41 |
| low code software Low-Code · Broad match · Eligible | €156 | 137 | 2 322 | 5.90% | 19.00 | 56.50 | €8.22 |
| automated document creation Document Management Generation · Broad match · Eligible | €161 | 162 | 966 | 16.77% | 17.69 | 54.19 | €9.09 |
| document generation software Document Management Generation · Broad match · Eligible | €96 | 78 | 542 | 14.39% | 13.00 | 35.00 | €7.41 |
| low code database Low-Code · Broad match · Eligible | €122 | 99 | 1 534 | 6.45% | 12.00 | 38.00 | €10.16 |
| no-code platform No-Code Platform Software · Broad match · Eligible | €142 | 83 | 1 267 | 6.55% | 5.50 | 47.50 | €25.88 |
| no-code database builder No-Code Platform Software · Broad match · Eligible | €39 | 43 | 388 | 11.08% | 4.00 | 10.00 | €9.73 |
| custom database software Custom Business Software · Broad match · Eligible | €39 | 42 | 609 | 6.90% | 3.50 | 16.50 | €11.14 |
| no-code software builder No-Code Platform Software · Broad match · Eligible | €108 | 46 | 750 | 6.13% | 3.00 | 23.00 | €36.05 |
| no-code database software No-Code Platform Software · Broad match · Eligible | €12 | 19 | 146 | 13.01% | 3.00 | 4.00 | €3.90 |
| excel replacement software Spreadsheet Replacement · Broad match · Eligible | €23 | 25 | 391 | 6.39% | 2.00 | 12.00 | €11.70 |
| workflow management software Workflow Process Automation · Broad match · Eligible | €11 | 14 | 153 | 9.15% | 2.00 | 7.00 | €5.52 |
| AI business software builder AI-Native Platform · Broad match · Eligible | €48 | 36 | 537 | 6.70% | 1.00 | 7.00 | €47.89 |
| no-code business platform No-Code Platform Software · Broad match · Eligible | €23 | 24 | 440 | 5.45% | 1.00 | 7.00 | €23.33 |
| process automation software Workflow Process Automation · Broad match · Eligible | €13 | 12 | 118 | 10.17% | 1.00 | 2.00 | €13.30 |
| low code platform Low-Code · Broad match · Eligible | €7 | 4 | 40 | 10.00% | 0.00 | 0.00 | — |
Query-level export uses all conversion actions; use this as intent and query-quality evidence, not signup-specific attribution.
| Search term | Cost | Clicks | Impr. | CTR | All actions |
|---|---|---|---|---|---|
| free ai AI Max | €63 | 59 | 428 | 13.79% | 18.00 |
| ninox AI Max | €62 | 139 | 434 | 32.03% | 22.83 |
| free ai app builder Phrase match (close variant) | €60 | 25 | 165 | 15.15% | 14.00 |
| free app builder Phrase match (close variant) | €49 | 19 | 109 | 17.43% | 8.00 |
| free website builder AI Max | €39 | 20 | 181 | 11.05% | 17.00 |
| free website builder Broad match | €34 | 18 | 140 | 12.86% | 10.00 |
| ai website builder free AI Max | €31 | 14 | 63 | 22.22% | 9.00 |
| free app maker Phrase match (close variant) | €31 | 14 | 103 | 13.59% | 9.00 |
| ai app builder free Phrase match (close variant) | €29 | 13 | 104 | 12.50% | 9.00 |
| ninox Broad match | €29 | 65 | 165 | 39.39% | 8.00 |
| how to make a website for free Broad match | €28 | 13 | 113 | 11.50% | 4.00 |
| free website maker Broad match | €24 | 12 | 67 | 17.91% | 6.00 |
| app builder free Phrase match (close variant) | €24 | 11 | 76 | 14.47% | 11.00 |
| how to make a website for free AI Max | €24 | 13 | 158 | 8.23% | 10.00 |
Neutral review queue based on zero tracked conversions and measurable cost in the provided search-term export.
| Search term | Cost | Clicks | Match type | Review reason |
|---|---|---|---|---|
| no code | €12.17 | 4 | Exact match (close variant) | No tracked conversion in export |
| app creator | €9.07 | 1 | Phrase match (close variant) | Generic / adjacent intent; validate match quality |
| app creator ai free | €7.53 | 1 | Phrase match (close variant) | Generic / adjacent intent; validate match quality |
| lovable dev | €7.36 | 3 | AI Max | Generic / adjacent intent; validate match quality |
| how to create a website for business for free | €7.29 | 3 | AI Max | Generic / adjacent intent; validate match quality |
| best website to create an app for free | €6.47 | 1 | Phrase match (close variant) | Generic / adjacent intent; validate match quality |
| lovable | €6.22 | 4 | Broad match | Generic / adjacent intent; validate match quality |
| how to make your own app | €6.20 | 3 | Broad match | No tracked conversion in export |
| free app maker without coding | €6.03 | 2 | Phrase match (close variant) | Generic / adjacent intent; validate match quality |
| ninox database | €5.97 | 13 | Broad match | No tracked conversion in export |
| ساخت اپلیکیشن با هوش مصنوعی | €5.61 | 3 | AI Max | Non-English / off-market query check |
| free ai tools | €5.55 | 6 | AI Max | Generic / adjacent intent; validate match quality |
| website creator free ai | €5.37 | 2 | AI Max | Generic / adjacent intent; validate match quality |
| ai website builder free with prompt | €5.26 | 2 | AI Max | Generic / adjacent intent; validate match quality |
Landing-page rows preserve UTM campaign/term/content evidence from the Google export.
| Landing page / UTM evidence | Cost | Clicks | Impr. | CTR | Avg. CPC |
|---|---|---|---|---|---|
| freemium_free_platform · freemium_platform https://ninox.com/en/lp/ai-native-low-code-platform-ga?utm_source=google&utm_medium=cpc&utm_campaign=gads_n4_search_row_en_c5_launch_01&utm_ | €3 926 | 2 234 | 27 760 | 8.05% | €1.76 |
| ai_native_platform · ai_native_platform https://ninox.com/en/lp/ai-native-low-code-platform-ga?utm_source=google&utm_medium=cpc&utm_campaign=gads_n4_search_row_en_c5_launch_01&utm_ | €939 | 787 | 9 641 | 8.16% | €1.19 |
| low_code · low_code https://ninox.com/en/lp/ai-native-low-code-platform-ga?utm_source=google&utm_medium=cpc&utm_campaign=gads_n4_search_row_en_c5_launch_01&utm_ | €403 | 326 | 5 972 | 5.46% | €1.24 |
| no_code_platform_software · no_code https://ninox.com/en/lp/ai-native-low-code-platform-ga?utm_source=google&utm_medium=cpc&utm_campaign=gads_n4_search_row_en_c5_launch_01&utm_ | €360 | 234 | 3 676 | 6.37% | €1.54 |
| document_management_generation · document_management_generation https://ninox.com/en/lp/ai-native-low-code-platform-ga?utm_source=google&utm_medium=cpc&utm_campaign=gads_n4_search_row_en_c5_launch_01&utm_ | €258 | 232 | 1 684 | 13.78% | €1.11 |
| custom_business_software · custom_business_software https://ninox.com/en/lp/ai-native-low-code-platform-ga?utm_source=google&utm_medium=cpc&utm_campaign=gads_n4_search_row_en_c5_launch_01&utm_ | €135 | 107 | 2 461 | 4.35% | €1.26 |
| spreadsheet_replacement · spreadsheet_repleacement https://ninox.com/en/lp/ai-native-low-code-platform-ga?utm_source=google&utm_medium=cpc&utm_campaign=gads_n4_search_row_en_c5_launch_01&utm_ | €58 | 56 | 882 | 6.35% | €1.03 |
| workflow_process_automation · workflow_process_automation https://ninox.com/en/lp/ai-native-low-code-platform-ga?utm_source=google&utm_medium=cpc&utm_campaign=gads_n4_search_row_en_c5_launch_01&utm_ | €34 | 36 | 518 | 6.95% | €0.94 |
| workplace_collaboration · workplace_collaboration https://ninox.com/en/lp/ai-native-low-code-platform-ga?utm_source=google&utm_medium=cpc&utm_campaign=gads_n4_search_row_en_c5_launch_01&utm_ | €19 | 20 | 318 | 6.29% | €0.97 |
| https://ninox.com/en/platform https://ninox.com/en/platform | €13 | 38 | 220 | 17.27% | €0.34 |
Placement-level export used for full observed delivery. Base campaign export remains available for reach/frequency interpretation.
Video metrics are awareness and retargeting-pool indicators, not lower-funnel conversion proof.
Campaign rows are ranked by observed spend; language, stage, audience and format are parsed from campaign naming.
| Campaign | Spend | Impr. | Clicks | LP clicks | CTR | LI conversions | Signal |
|---|---|---|---|---|---|---|---|
| N4 | LI | A2-OP | S1 | Awareness | EN | SI A2-OP · S1 · Awareness · EN · SI | €6 693 | 8 155 728 | 5 520 | 5 374 | 0.068% | 8 | Scale/learn |
| N4 | LI | A1 | S1 | Awareness | DE | SI A1 · S1 · Awareness · DE · SI | €6 439 | 681 913 | 588 | 424 | 0.086% | 0 | Monitor |
| N4 | LI | A1 | S2 | Consideration | EN | SI A1 · S2 · Consideration · EN · SI | €6 014 | 1 541 544 | 23 976 | 23 976 | 1.555% | 0 | Scale/learn |
| N4 | LI | A1 | S1 | Awareness | EN | SI | Manuel A1 · S1 · Awareness · EN · SI | €4 225 | 3 714 833 | 2 541 | 2 420 | 0.068% | 0 | Monitor |
| N4 | LI | A1 | S1 | Awareness | EN | VID A1 · S1 · Awareness · EN · VID | €4 168 | 13 045 481 | 17 952 | 17 599 | 0.138% | 0 | Scale/learn |
| N4 | LI | A2-OP | S1 | Awareness | EN | VID A2-OP · S1 · Awareness · EN · VID | €3 948 | 3 279 141 | 2 524 | 2 304 | 0.077% | 0 | Monitor |
| N4 | LI | A1 | S1 | Awareness | EN | SI A1 · S1 · Awareness · EN · SI | €2 499 | 1 123 639 | 2 150 | 1 065 | 0.191% | 0 | Monitor |
| N4 | LI | A2-OP | S2 | Consideration | EN | SI A2-OP · S2 · Consideration · EN · SI | €2 004 | 657 150 | 7 043 | 7 043 | 1.072% | 0 | Scale/learn |
| N4 | LI | A2-OP | S1 | Awareness | DE | VID A2-OP · S1 · Awareness · DE · VID | €1 372 | 49 481 | 77 | 10 | 0.156% | 0 | Monitor |
| N4 | LI | A2-OP | S1 | Awareness | DE | SI A2-OP · S1 · Awareness · DE · SI | €1 372 | 67 973 | 130 | 49 | 0.191% | 0 | Monitor |
| N4 | LI | A1 | S1 | Awareness | DE | VID A1 · S1 · Awareness · DE · VID | €1 371 | 51 044 | 118 | 5 | 0.231% | 0 | Monitor |
| N4 | LI | A2-OP | S2 | Consideration | EN | VID A2-OP · S2 · Consideration · EN · VID | €1 064 | 200 395 | 721 | 721 | 0.360% | 0 | Monitor |
| N4 | LI | A1 | S2 | Consideration | EN | VID A1 · S2 · Consideration · EN · VID | €1 063 | 224 513 | 808 | 808 | 0.360% | 0 | Monitor |
Awareness and consideration separated to avoid judging video reach with lead-generation logic.
| Stage / objective | Spend | Impr. | Clicks | LP clicks | CTR | LI conv. |
|---|---|---|---|---|---|---|
| S1 · Awareness | €32 086 | 30 169 233 | 31 600 | 29 250 | 0.105% | 8 |
| S2 · Consideration | €10 146 | 2 623 602 | 32 548 | 32 548 | 1.241% | 0 |
Audience-family evidence from campaign naming, ordered by spend.
| Audience | Spend | Impr. | Clicks | LP clicks | CTR | LI conv. |
|---|---|---|---|---|---|---|
| A1 | €25 780 | 20 382 967 | 48 133 | 46 297 | 0.236% | 0 |
| A2-OP | €16 452 | 12 409 868 | 16 015 | 15 501 | 0.129% | 8 |
Export-derived language distribution from campaign names.
| Language | Spend | Impr. | Clicks | LP clicks | CTR | LI conv. |
|---|---|---|---|---|---|---|
| EN | €31 679 | 31 942 424 | 63 235 | 61 310 | 0.198% | 8 |
| DE | €10 553 | 850 411 | 913 | 488 | 0.107% | 0 |
Single image vs video vs manual variants parsed from campaign names.
| Format | Spend | Impr. | Clicks | LP clicks | CTR | LI conv. |
|---|---|---|---|---|---|---|
| SI | €29 247 | 15 942 780 | 41 948 | 40 351 | 0.263% | 8 |
| VID | €12 985 | 16 850 055 | 22 200 | 21 447 | 0.132% | 0 |
Creative rows are ranked by landing-page clicks and spend, with headline and message evidence preserved.
| Ad / campaign | Headline | Spend | Impr. | Clicks | LP clicks | CTR | LI conv. | Message evidence |
|---|---|---|---|---|---|---|---|---|
| The software you've been looking for doesn't exist yet. N4 | LI | A1 | S2 | Consideration | EN | SI | Start for free - without a credit card. | €4 110 | 974 094 | 13 257 | 13 257 | 1.361% | 0 | You've tried the free trials. Read the reviews. And ended up back in Excel. Because nothing was built for your business — until now. Describe what you need. Ninox builds |
| N4 | A1 | S1 | EN | VID01 | Excel three Files N4 | LI | A1 | S1 | Awareness | EN | VID | Ninox builds it for you — in minutes, no IT needed. | €1 179 | 4 035 099 | 6 040 | 5 945 | 0.150% | 0 | You don't have a data problem. You have five of them — and they're all called "final_v3. xlsx". |
| N4 | LI | A2-OP | S2 | Consideration | EN | SI N4 | LI | A2-OP | S2 | Consideration | EN | SI | Your ops team just became the development team | €1 596 | 481 222 | 4 995 | 4 995 | 1.038% | 0 | Your ops team knows exactly what they need. Now they can build it themselves — without a single dev ticket. AI-native, GDPR-compliant, ISO 27001 certified. Your team is u |
| N4 | A1 | S1 | EN | VID01 | Process Fit N4 | LI | A1 | S1 | Awareness | EN | VID | Custom software — built by AI, owned by you | €1 075 | 2 537 734 | 3 079 | 2 868 | 0.121% | 0 | Generic software gets you 80% there. Your business lives in the other 20%. Ninox lets any business build exactly the software they need. No developer. No compromise. No m |
| N4 | LI | A2-OP | S1 | Awareness | EN | SI | MAN V02 N4 | LI | A2-OP | S1 | Awareness | EN | SI | One platform, built around your exact processes | €3 108 | 3 535 011 | 2 469 | 2 358 | 0.070% | 4 | Five tools. Three integrations. One spreadsheet holding it all together. Sound familiar? Ninox replaces your fragmented stack with one operational platform your team conf |
| N4 | LI | A1 | S1 | Awareness | EN | SI | Manual AS01 N4 | LI | A1 | S1 | Awareness | EN | SI | There's software that holds it all together — and builds itself around you. | €2 106 | 923 524 | 1 861 | 920 | 0.202% | 0 | If you're the one keeping track of clients, inventory, hours, invoices, and everything else — this one's for you. Ninox is an AI-native platform that replaces your spread |
| N4 | LI | A1 | S1 | Awareness | EN | SI | Manual AS01 N4 | LI | A1 | S1 | Awareness | EN | SI | Manuel | There's software that holds it all together — and builds itself around you. | €1 413 | 1 175 074 | 924 | 874 | 0.079% | 0 | If you're the one keeping track of clients, inventory, hours, invoices, and everything else — this one's for you. Ninox is an AI-native platform that replaces your spread |
| N4 | LI | A1 | S2 | Consideration | EN |VID 01 N4 | LI | A1 | S2 | Consideration | EN | VID | Start for free - without a credit card. | €1 063 | 224 502 | 808 | 808 | 0.360% | 0 | You've tried the free trials. Read the reviews. And ended up back in Excel. Because nothing was built for your business — until now. Describe what you need. Ninox builds |
| N4 | LI | A2-OP | S1 | Awareness | EN | VID 02 N4 | LI | A2-OP | S1 | Awareness | EN | VID | Ninox — AI-native, GDPR-compliant, no dev team required. | €1 304 | 1 085 504 | 872 | 801 | 0.080% | 0 | You've evaluated the tools. Run the pilots. And still exported everything to Excel at the end. |
| N4 | LI | A2-OP | S1 | Awareness | EN | SI | MAN V01 N4 | LI | A2-OP | S1 | Awareness | EN | SI | Your team can build it themselves — no dev ticket required | €680 | 636 929 | 453 | 427 | 0.071% | 0 | Your ops team has the idea. Your IT team has the backlog. And somewhere in between, the project dies. Ninox is an AI-native platform that lets operations teams build, ada |
| N4 | LI | A1 | S1 | Awareness | EN | SI | Manual AS02 N4 | LI | A1 | S1 | Awareness | EN | SI | Manuel | There's software that holds it all together — and builds itself around you. | €1 052 | 790 611 | 477 | 411 | 0.060% | 0 | If you're the one keeping track of clients, inventory, hours, invoices, and everything else — this one's for you. Ninox is an AI-native platform that replaces your spread |
| C7_EN_V2.mp4 N4 | LI | A2-OP | S2 | Consideration | EN | VID | Your ops system. Built in minutes. | €530 | 105 106 | 371 | 371 | 0.353% | 0 | You've seen the problem. Here's 20 seconds of proof. Watch Ninox take a single sentence and build a complete operations system. Live. No developer briefing. No six-month |
Professional-demographic evidence from the paid platform export, translated into campaign-planning implications.
Founder, Owner, CEO and small-team language remains valid, but the paid demographic file shows strongest conversion evidence at 51–200 employees. A1 should stay active for affordable trial acquisition while quality is checked against signup and activation.
Owner / Founder / CEO, 2–50 employees, low-code/no-code and free platform messages.The strongest observed conversion-bearing company-size segment is 51–200 employees. Operations and IT are the two most relevant functional pools, making the A2-OP track the clearest paid-audience learning area.
Operations, IT, Business Development; 51–200 and 201–500 employee companies.Enterprise-sized segments receive delivery, but the export does not yet show conversion depth comparable to mid-market. Keep the enterprise narrative in awareness/consideration while validating demo quality in CRM.
Director/CXO/VP, 501+ and 1000+ employees, security/governance/process complexity.Higher Education, Teacher titles and broad self-employed company-name segments are visible in the raw demographic data. This is not a campaign failure; it is a targeting-quality signal to review before scaling learning assumptions.
Use exclusions and CRM quality checks before converting audience reach into budget decisions.Conversion-bearing and high-volume company-size segments.
| Company size | Impr. | Clicks | CTR | Conv. | Click share |
|---|---|---|---|---|---|
| 51-200 employees | 4 367 228 | 6 356 | 0.146% | 4 | 16.974% |
| 201-500 employees | 3 184 512 | 4 979 | 0.156% | 0 | 13.296% |
| 11-50 employees | 2 058 668 | 2 509 | 0.122% | 0 | 6.7% |
| 2-10 employees | 1 952 031 | 2 244 | 0.115% | 0 | 5.993% |
| 1001-5000 employees | 882 583 | 1 673 | 0.19% | 0 | 4.468% |
| 10001+ employees | 811 917 | 1 447 | 0.178% | 0 | 3.864% |
| 501-1000 employees | 505 396 | 927 | 0.183% | 0 | 2.476% |
| 5001-10000 employees | 313 819 | 591 | 0.188% | 0 | 1.578% |
Functional concentration of the observed paid audience.
| Function | Impr. | Clicks | CTR | Conv. | Click share |
|---|---|---|---|---|---|
| Operations | 4 692 779 | 7 002 | 0.149% | 0 | 18.699% |
| Information Technology | 2 249 624 | 3 475 | 0.154% | 0 | 9.28% |
| Business Development | 2 299 398 | 2 218 | 0.096% | 0 | 5.923% |
| Administrative | 1 162 677 | 1 822 | 0.157% | 0 | 4.866% |
| Education | 902 655 | 1 529 | 0.169% | 0 | 4.083% |
| Engineering | 878 715 | 1 461 | 0.166% | 0 | 3.902% |
| Sales | 854 303 | 1 300 | 0.152% | 0 | 3.472% |
| Program and Project Management | 1 008 715 | 1 249 | 0.124% | 0 | 3.335% |
Industry pools ranked by conversions/clicks/impressions.
| Industry | Impr. | Clicks | CTR | Conv. | Click share |
|---|---|---|---|---|---|
| Technology, Information and Internet | 2 939 400 | 5 063 | 0.172% | 0 | 13.521% |
| Business Consulting and Services | 2 589 823 | 4 187 | 0.162% | 0 | 11.181% |
| IT Services and IT Consulting | 1 962 316 | 3 291 | 0.168% | 0 | 8.789% |
| Higher Education | 1 255 337 | 2 803 | 0.223% | 0 | 7.485% |
| Engineering Services | 863 456 | 1 617 | 0.187% | 0 | 4.318% |
| Education | 710 220 | 1 548 | 0.218% | 0 | 4.134% |
| Food and Beverage Services | 776 466 | 1 369 | 0.176% | 0 | 3.656% |
| Media and Telecommunications | 836 820 | 1 357 | 0.162% | 0 | 3.624% |
Seniority and role evidence for persona messaging and exclusions.
| Seniority | Impr. | Clicks | CTR | Conv. | Click share |
|---|---|---|---|---|---|
| Senior | 5 837 552 | 9 156 | 0.157% | 0 | 24.451% |
| Entry | 2 086 407 | 5 181 | 0.248% | 0 | 13.836% |
| Manager | 2 457 529 | 3 170 | 0.129% | 0 | 8.466% |
| Owner | 1 094 090 | 919 | 0.084% | 0 | 2.454% |
| Director | 701 339 | 672 | 0.096% | 0 | 1.795% |
| CXO | 574 504 | 468 | 0.081% | 0 | 1.25% |
| VP | 489 716 | 418 | 0.085% | 0 | 1.116% |
| Partner | 281 266 | 250 | 0.089% | 0 | 0.668% |
| Title | Impr. | Clicks | CTR | Conv. | Click share |
|---|---|---|---|---|---|
| Teacher | 204 707 | 412 | 0.201% | 0 | 1.1% |
| Owner | 424 851 | 317 | 0.075% | 0 | 0.847% |
| Founder | 347 725 | 308 | 0.089% | 0 | 0.823% |
| Administrative Assistant | 136 984 | 305 | 0.223% | 0 | 0.815% |
| Administrator | 162 345 | 293 | 0.18% | 0 | 0.782% |
| Project Manager | 201 952 | 291 | 0.144% | 0 | 0.777% |
Raw geographic concentration from the demographics export; use as delivery-quality evidence.
| Country / region | Impr. | Clicks | CTR | Conv. | Click share |
|---|---|---|---|---|---|
| Türkiye | 4 042 045 | 16 021 | 0.396% | 0 | 42.784% |
| Colombia | 4 071 037 | 10 255 | 0.252% | 0 | 27.386% |
| Argentina | 1 977 156 | 2 703 | 0.137% | 0 | 7.218% |
| Brazil | 1 499 244 | 2 466 | 0.164% | 0 | 6.585% |
| Mexico | 789 850 | 1 690 | 0.214% | 0 | 4.513% |
| Chile | 1 105 856 | 1 005 | 0.091% | 0 | 2.684% |
| Canada | 1 274 180 | 590 | 0.046% | 0 | 1.576% |
| United States | 1 469 342 | 498 | 0.034% | 0 | 1.33% |
Metro-area concentration from the demographics export.
| Location | Impr. | Clicks | CTR | Conv. | Click share |
|---|---|---|---|---|---|
| Greater Istanbul | 1 457 928 | 5 396 | 0.37% | 0 | 14.41% |
| Bogotá D.C. Metropolitan Area | 1 498 274 | 3 615 | 0.241% | 0 | 9.654% |
| Greater Ankara | 538 064 | 2 118 | 0.394% | 0 | 5.656% |
| Greater Izmir | 356 266 | 1 564 | 0.439% | 0 | 4.177% |
| Greater Buenos Aires | 888 492 | 1 170 | 0.132% | 0 | 3.124% |
| Medellín Metropolitan Area | 466 419 | 1 149 | 0.246% | 0 | 3.068% |
| Greater Bursa | 182 221 | 719 | 0.395% | 0 | 1.92% |
| Barranquilla Metropolitan Area | 251 372 | 706 | 0.281% | 0 | 1.885% |
Neutral, evidence-backed action plan for the next optimisation cycle.
Use signup_completed as the Google signup KPI. Keep HubSpot leads, signup_started, verification and customer/MQL actions as separate quality layers.
Freemium Free Platform and AI-Native Platform carry most allocated signup_completed volume. Expand only after search-term quality and landing-page intent are reviewed.
Review broad free-app, website-builder, app-creator and non-English query drift. Protect learning quality with a neutral negative-keyword review queue.
A1 S2 Consideration EN SI is the strongest LinkedIn traffic builder. Use it for retargeting and downstream signup/activation measurement rather than direct conversion judgement.
51–200 employees, Operations and IT functions carry the clearest demographic quality signal. Higher Education / Teacher / self-employed spillover should be monitored as audience hygiene.
Keep awareness, consideration, Search intent, signup and CRM quality in separate layers. This preserves positive reporting while preventing inflated conversion interpretation.
Uploaded raw exports and how they are reflected in this command center.
| Source family | File(s) | Usage |
|---|---|---|
| LinkedIn ad-set campaign performance | account_507641983_campaign_performance_report (2).csv | Base campaign/ad-set delivery, reach and frequency view. |
| LinkedIn placement / LAN evidence | account_507641983_campaign_placement_report(1).csv + LAN exports | Full placement-level delivery and audience-network split; used without double-counting against base export. |
| LinkedIn creative performance | account_507641983_creative_performance_report.csv | Ad-level copy/format/creative signal and landing-page clicks. |
| LinkedIn demographics | demographics_report.csv | Professional audience evidence: company size, industry, location, seniority, title and function. |
| Google campaign / ad group / ads | Campaign performance.csv, Ad group performance.csv, Ads performance(1).csv | Search spend, clicks, CTR, all-action conversions and ad-group structure. |
| Google conversion actions | Conversions.csv + Conversions (2).csv | Primary signup_completed total and dimension-level conversion allocation. |
| Google query and page evidence | Search keyword (1).csv, Search terms.csv, Landing pages.csv | Keyword, query, negative-review and landing-page diagnostics. |
Ninox Free = 5 users · Monday Free = 2 users only. Immediate structural advantage on the free tier entry point.
Airtable repositioned to AI app-building platform — A1 buyers looking for a simple operational database are underserved by Airtable's new direction.
| Stage / track | Headline / USP | Subline / proof point | |
|---|---|---|---|
| S1 Awareness | You're not just the owner — you're the system. | Replace your spreadsheet stack. Start free. | |
| S2 Consideration | The software you've been looking for doesn't exist yet — build it. | See why SMBs replace Excel + Notion + 3 tools with Ninox. | |
| S3 Conversion | Start free, scale when you're ready. | No credit card. 5 users free forever. |
| Competitor / alternative | Risk / objection | Ninox positioning | |
|---|---|---|---|
| Airtable | AI app-dev repositioning can feel too complex for small teams. | Position Ninox as the practical operational database for owners and operators. | |
| Monday | Monday Free allows only 2 users. | Use Ninox Free 5-user entry as a simple structural advantage. | |
| Spreadsheets | Default habit and zero switching cost. | Lead with chaos reduction, automation, and “one shared source of truth”. |
| Stage / track | Headline / USP | Subline / proof point | |
|---|---|---|---|
| S1 Awareness — DM | Modernize operations without creating another IT bottleneck. | Reduce custom dev backlog and empower business teams safely. | |
| S1 Awareness — OP | Stop being the spreadsheet bottleneck. | Five tools. Still using spreadsheets. Now what? | |
| S2 Consideration | Describe your process — Ninox builds it with you. | Real database + automation + collaboration. EN/DE, GDPR, EU server. | |
| S3 Conversion | Pilot fast, prove ROI, expand on your terms. | Demo for DM, Start Free for operator champions. |
| Competitor / alternative | Risk / objection | Ninox positioning | |
|---|---|---|---|
| Airtable | Higher perceived enterprise polish and broad awareness. | Counter with operational depth, relational data model, DACH trust, and lower Team/Business pricing. | |
| Monday | Cheaper Pro plan and strong brand awareness. | Position Ninox as deeper than task/work boards: operational database + automations + process ownership. | |
| Internal IT / custom dev | Control, compliance, and existing roadmap ownership. | Position as a safe business-team layer that reduces backlog, not a shadow-IT replacement. |
ISO 27001 certified · GDPR compliant · German server default · E-Invoice (EN16931) · HR module in German. Unique in Europe vs Airtable (US HQ) and Monday (Israeli HQ).
Fixed enterprise pricing vs Monday Enterprise (POQ/custom) and Airtable Enterprise Scale (custom). Ninox €480/user/year gives clear ROI calculation for procurement.
German server default satisfies IT/legal requirements that block US-hosted tools in many German-speaking enterprise environments.
| Stage / track | Headline / USP | Subline / proof point | |
|---|---|---|---|
| S1 Awareness | Complex operations need more than another work board. | Enterprise-grade operational database with DACH trust signals. | |
| S2 Consideration | Build governed business apps without waiting for custom development. | Compliance, permissions, integrations, and scalable data structure. | |
| S3 Conversion | Book a focused enterprise workflow assessment. | Route into ABM demo with Sales and solution context. |
| Competitor / alternative | Risk / objection | Ninox positioning | |
|---|---|---|---|
| Airtable Enterprise | Enterprise brand and large-company familiarity. | Win on DACH compliance, German server context, fixed pricing clarity, and governed operational apps. | |
| Monday Enterprise | Large ecosystem and broad executive recognition. | Win where process data structure matters more than project board collaboration. | |
| Custom software | Full control and tailored architecture. | Win on speed-to-value, lower implementation risk, and iterative workflow delivery. |
Auto-routes to Partner Pipeline. No SDR involved.
Auto-routes to Partner Pipeline. No SDR involved.
→ SDR queue at Stage 2c. SDR primary goal: find partner candidates missed by auto-routing (including firms <10 FTE).
| Stage / track | Headline / USP | Subline / proof point | |
|---|---|---|---|
| Partner Awareness | Build repeatable client solutions on Ninox. | A DACH-native no-code database platform for implementation partners. | |
| Partner Consideration | Turn process consulting into scalable solution delivery. | Templates, vertical playbooks, and service revenue potential. | |
| Partner Conversion | Become a Ninox partner and build pipeline together. | Dedicated partner route, shared campaigns, and co-selling potential. |
| Competitor / alternative | Risk / objection | Ninox positioning | |
|---|---|---|---|
| Airtable Partners | Global ecosystem and recognizable tool. | Position Ninox as DACH-native and more operational-database oriented for client solutions. | |
| Monday Partners | Large partner ecosystem and high awareness. | Differentiate through process depth, template-based delivery, and regional partner moat. | |
| Generic no-code tools | Broad app-building promise. | Focus on client operations, relational data, and repeatable service packages. |
| Segment | vs Airtable | vs Monday | Our north star metric |
|---|---|---|---|
| A1 Self-Serve | Airtable repositioned to AI app dev — leaves simple operational DB gap. Must activate faster than Airtable's free tier friction. | Monday Free = 2 users only. Ninox Free = 5 users. Structural win on entry. | Free signups ★ |
| A2 Mid-Market | Ninox Team €25 vs Airtable Business $45 (+80% more expensive). Ninox has relational DB depth Airtable abandoned. | Monday Pro €19 cheaper — must justify with operational depth, relational data, and DACH compliance. | Free signups ★ + Paid signups ★ |
| A3 Enterprise | Airtable Enterprise Scale: custom pricing, US HQ, no German server. Ninox wins on compliance + fixed pricing. | Monday Enterprise: POQ/custom, Israeli HQ. Ninox wins on DACH compliance + German server default. | Paid signups ★ (high ACV) |
| A4 Partner | Airtable partners: built for internal use, not resale-oriented. Ninox partner program is DACH-native. | Monday has large ecosystem. Ninox DACH partner network is geographic moat that global competitors can't easily replicate. | Partner-sourced pipeline |
| Ad set | Job titles / functions | Seniority | Company size | Geo |
|---|---|---|---|---|
| A1 · EN | Founder, Owner, CEO, Managing Director, Operations Manager, Team Lead, Office Manager, Business Analyst, Project Coordinator | Owner, CXO, Director, Manager, Senior | 1–50 FTE | EU excl. DACH · UK · Nordics |
| A1 · DE | Gründer, Inhaber, Geschäftsführer, CEO, Betriebsleiter, Teamleiter, Office Manager, Projektkoordinator | Owner, CXO, Director, Manager, Senior | 1–50 FTE | DE · AT · CH |
| Type | Item / Brief | Owner | Link | Status |
|---|---|---|---|---|
| Copy | Ad copy variants — DE + EN, all ad sets | — | — | TBD |
| Visual | Static image creatives — 1 per ad set, brand-compliant | — | — | TBD |
| Video | Video creative — 1 per ad set (if applicable) | — | — | TBD |
| Landing page | Destination LP — DE + EN variants | — | — | TBD |
| Triggered/follow-up email (if part of chain) | — | — | TBD | |
| Tracking | UTM scheme · pixel · conversion event · CRM property | — | — | TBD |
| Variant | Headline (H1) | Subline | Visual | Status |
|---|---|---|---|---|
| V01 | — | — | — | TBD |
| V02 | — | — | — | TBD |
| Test name | Hypothesis | Variants | Metric | Period | Status | Winner | Learning |
|---|---|---|---|---|---|---|---|
| — | — | — | — | — | TBD | — | — |
| Variant | Base URL | utm_term | utm_content | Final URL |
|---|---|---|---|---|
| V01 | https://ninox.com/ | a1-en | — | — |
| V02 | https://ninox.com/ | a1-en | — | — |
| Type | Item / Brief | Owner | Link | Status |
|---|---|---|---|---|
| Copy | Ad copy variants — DE + EN, all ad sets | — | — | TBD |
| Visual | Static image creatives — 1 per ad set, brand-compliant | — | — | TBD |
| Video | Video creative — 1 per ad set (if applicable) | — | — | TBD |
| Landing page | Destination LP — DE + EN variants | — | — | TBD |
| Triggered/follow-up email (if part of chain) | — | — | TBD | |
| Tracking | UTM scheme · pixel · conversion event · CRM property | — | — | TBD |
| Variant | Headline (H1) | Subline | Visual | Status |
|---|---|---|---|---|
| V01 | You're not just the owner. You're the system. | — | — | In Brief |
| V02 | The software you've been looking for doesn't exist yet. | — | — | In Brief |
| Test name | Hypothesis | Variants | Metric | Period | Status | Winner | Learning |
|---|---|---|---|---|---|---|---|
| — | — | — | — | — | TBD | — | — |
| Variant | Base URL | utm_term | utm_content | Final URL |
|---|---|---|---|---|
| V01 | https://ninox.com/ | a1-en | — | — |
| V02 | https://ninox.com/ | a1-en | — | — |
| Ad set | Source pool | Language | LP | CTA |
|---|---|---|---|---|
| LI|S3|A1|EN|Trial | A1 S2 LP visitors (EN) | EN | LP-A Sign Up — EN. Dynamic headline from utm_content. | Start Free |
| LI|S3|A1|DE|Trial | A1 S2 LP visitors (DE) | DE | LP-A Sign Up — DE. Dynamic headline from utm_content. | Kostenlos starten |
| Type | Item / Brief | Owner | Link | Status |
|---|---|---|---|---|
| Copy | Ad copy variants — DE + EN, all ad sets | — | — | TBD |
| Visual | Static image creatives — 1 per ad set, brand-compliant | — | — | TBD |
| Video | Video creative — 1 per ad set (if applicable) | — | — | TBD |
| Landing page | Destination LP — DE + EN variants | — | — | TBD |
| Triggered/follow-up email (if part of chain) | — | — | TBD | |
| Tracking | UTM scheme · pixel · conversion event · CRM property | — | — | TBD |
| Variant | Headline (H1) | Subline | Visual | Status |
|---|---|---|---|---|
| V01 | — | — | — | TBD |
| V02 | — | — | — | TBD |
| Test name | Hypothesis | Variants | Metric | Period | Status | Winner | Learning |
|---|---|---|---|---|---|---|---|
| — | — | — | — | — | TBD | — | — |
| Variant | Base URL | utm_term | utm_content | Final URL |
|---|---|---|---|---|
| V01 | https://ninox.com/ | a1-en | — | — |
| V02 | https://ninox.com/ | a1-en | — | — |
| Ad set | Persona | Job titles / functions | Seniority | Geo |
|---|---|---|---|---|
| DM · EN | Decision Maker | Head of Digitalisation, Head of Innovation, Ops Director, COO, HR Leadership | Director, VP, C-level, Owner | EU excl. DACH · UK · US · Nordics |
| DM · DE | Decision Maker | Leiter Digitalisierung, Leiter Innovation, Ops Director, COO, HR Leitung | Director, VP, C-level, Owner | DE · AT · CH |
| OP · EN | Operator / Champion | Project Manager, Operations Analyst, Inside Sales Lead, Building Engineer | Senior, Manager (monitor for entry-level waste) | EU excl. DACH · UK · US · Nordics |
| OP · DE | Operator / Champion | Projektmanager, Bauingenieur, Inside Sales, Operations Analyst | Senior, Manager | DE · AT · CH |
| Type | Item / Brief | Owner | Link | Status |
|---|---|---|---|---|
| Copy | Ad copy variants — DE + EN, all ad sets | — | — | TBD |
| Visual | Static image creatives — 1 per ad set, brand-compliant | — | — | TBD |
| Video | Video creative — 1 per ad set (if applicable) | — | — | TBD |
| Landing page | Destination LP — DE + EN variants | — | — | TBD |
| Triggered/follow-up email (if part of chain) | — | — | TBD | |
| Tracking | UTM scheme · pixel · conversion event · CRM property | — | — | TBD |
| Variant | Headline (H1) | Subline | Visual | Status |
|---|---|---|---|---|
| V01 | — | — | — | TBD |
| V02 | — | — | — | TBD |
| Test name | Hypothesis | Variants | Metric | Period | Status | Winner | Learning |
|---|---|---|---|---|---|---|---|
| — | — | — | — | — | TBD | — | — |
| Variant | Base URL | utm_term | utm_content | Final URL |
|---|---|---|---|---|
| V01 | https://ninox.com/ | a2dm-en | — | — |
| V02 | https://ninox.com/ | a2dm-en | — | — |
| Ad set | Persona | Job titles / functions | Seniority | Geo |
|---|---|---|---|---|
| A2OP-EN · EN | A2OP-EN | — | — | EU excl. DACH · UK |
| A2OP-EN · DE | A2OP-EN | — | — | DE · AT · CH |
| Type | Item / Brief | Owner | Link | Status |
|---|---|---|---|---|
| Copy | Ad copy variants — DE + EN, both ad sets | — | — | TBD |
| Visual | Static image creatives | — | — | TBD |
| Video | Video creative (if applicable) | — | — | TBD |
| Landing page | Destination LP — DE + EN | — | — | TBD |
| Triggered/follow-up email | — | — | TBD | |
| Tracking | UTM scheme · pixel · CRM property | — | — | TBD |
| Variant | Headline (H1) | Subline | Visual | Status |
|---|---|---|---|---|
| V01 | — | — | — | TBD |
| V02 | — | — | — | TBD |
| Test name | Hypothesis | Variants | Metric | Period | Status | Winner | Learning |
|---|---|---|---|---|---|---|---|
| — | — | — | — | — | TBD | — | — |
| Variant | Base URL | utm_term | utm_content | Final URL |
|---|---|---|---|---|
| V01 | https://ninox.com/ | a2op-en | — | — |
| V02 | https://ninox.com/ | a2op-en | — | — |
| Ad set | Source pool | Language | LP destination |
|---|---|---|---|
| LI|S2|DM|EN|Traffic | S1 DM|EN engagers | EN | LP-C Consideration — EN. Dynamic headline from UTM. |
| LI|S2|DM|DE|Traffic | S1 DM|DE engagers | DE | LP-C Consideration — DE. Dynamic headline from UTM. |
| LI|S2|OP|EN|Traffic | S1 OP|EN engagers | EN | LP-C Use-case page — EN. Industry-specific if available. |
| LI|S2|OP|DE|Traffic | S1 OP|DE engagers | DE | LP-C Use-case page — DE. |
| Type | Item / Brief | Owner | Link | Status |
|---|---|---|---|---|
| Copy | Ad copy variants — DE + EN, all ad sets | — | — | TBD |
| Visual | Static image creatives — 1 per ad set, brand-compliant | — | — | TBD |
| Video | Video creative — 1 per ad set (if applicable) | — | — | TBD |
| Landing page | Destination LP — DE + EN variants | — | — | TBD |
| Triggered/follow-up email (if part of chain) | — | — | TBD | |
| Tracking | UTM scheme · pixel · conversion event · CRM property | — | — | TBD |
| Variant | Headline (H1) | Subline | Visual | Status |
|---|---|---|---|---|
| V01 | — | — | — | TBD |
| V02 | — | — | — | TBD |
| Test name | Hypothesis | Variants | Metric | Period | Status | Winner | Learning |
|---|---|---|---|---|---|---|---|
| — | — | — | — | — | TBD | — | — |
| Variant | Base URL | utm_term | utm_content | Final URL |
|---|---|---|---|---|
| V01 | https://ninox.com/ | a2dm-en | — | — |
| V02 | https://ninox.com/ | a2dm-en | — | — |
| Ad set | Persona | Job titles / functions | Seniority | Geo |
|---|---|---|---|---|
| A2OP-EN · EN | A2OP-EN | — | — | EU excl. DACH · UK |
| A2OP-EN · DE | A2OP-EN | — | — | DE · AT · CH |
| Type | Item / Brief | Owner | Link | Status |
|---|---|---|---|---|
| Copy | Ad copy variants — DE + EN, both ad sets | — | — | TBD |
| Visual | Static image creatives | — | — | TBD |
| Video | Video creative (if applicable) | — | — | TBD |
| Landing page | Destination LP — DE + EN | — | — | TBD |
| Triggered/follow-up email | — | — | TBD | |
| Tracking | UTM scheme · pixel · CRM property | — | — | TBD |
| Variant | Headline (H1) | Subline | Visual | Status |
|---|---|---|---|---|
| V01 | — | — | — | TBD |
| V02 | — | — | — | TBD |
| Test name | Hypothesis | Variants | Metric | Period | Status | Winner | Learning |
|---|---|---|---|---|---|---|---|
| — | — | — | — | — | TBD | — | — |
| Variant | Base URL | utm_term | utm_content | Final URL |
|---|---|---|---|---|
| V01 | https://ninox.com/ | a2op-en | — | — |
| V02 | https://ninox.com/ | a2op-en | — | — |
| Type | Item / Brief | Owner | Link | Status |
|---|---|---|---|---|
| Copy | Ad copy variants — DE + EN, all ad sets | — | — | TBD |
| Visual | Static image creatives — 1 per ad set, brand-compliant | — | — | TBD |
| Video | Video creative — 1 per ad set (if applicable) | — | — | TBD |
| Landing page | Destination LP — DE + EN variants | — | — | TBD |
| Triggered/follow-up email (if part of chain) | — | — | TBD | |
| Tracking | UTM scheme · pixel · conversion event · CRM property | — | — | TBD |
| Variant | Headline (H1) | Subline | Visual | Status |
|---|---|---|---|---|
| V01 | — | — | — | TBD |
| V02 | — | — | — | TBD |
| Test name | Hypothesis | Variants | Metric | Period | Status | Winner | Learning |
|---|---|---|---|---|---|---|---|
| — | — | — | — | — | TBD | — | — |
| Variant | Base URL | utm_term | utm_content | Final URL |
|---|---|---|---|---|
| V01 | https://ninox.com/ | a2dm-en | — | — |
| V02 | https://ninox.com/ | a2dm-en | — | — |
| Ad set | Persona | Job titles / functions | Seniority | Geo |
|---|---|---|---|---|
| A2OP-EN · EN | A2OP-EN | — | — | EU excl. DACH · UK |
| A2OP-EN · DE | A2OP-EN | — | — | DE · AT · CH |
| Type | Item / Brief | Owner | Link | Status |
|---|---|---|---|---|
| Copy | Ad copy variants — DE + EN, both ad sets | — | — | TBD |
| Visual | Static image creatives | — | — | TBD |
| Video | Video creative (if applicable) | — | — | TBD |
| Landing page | Destination LP — DE + EN | — | — | TBD |
| Triggered/follow-up email | — | — | TBD | |
| Tracking | UTM scheme · pixel · CRM property | — | — | TBD |
| Variant | Headline (H1) | Subline | Visual | Status |
|---|---|---|---|---|
| V01 | — | — | — | TBD |
| V02 | — | — | — | TBD |
| Test name | Hypothesis | Variants | Metric | Period | Status | Winner | Learning |
|---|---|---|---|---|---|---|---|
| — | — | — | — | — | TBD | — | — |
| Variant | Base URL | utm_term | utm_content | Final URL |
|---|---|---|---|---|
| V01 | https://ninox.com/ | a2op-en | — | — |
| V02 | https://ninox.com/ | a2op-en | — | — |
| Ad set | Source pool | Language | LP destination | Primary CTA |
|---|---|---|---|---|
| LI|S3|DM|EN|Demo | S2 DM|EN LP visitors + LGF submitters | EN | LP-B Demo — EN. Dynamic headline from utm_content. | Book a Demo |
| LI|S3|DM|DE|Demo | S2 DM|DE LP visitors + LGF submitters | DE | LP-B Demo — DE. Dynamic headline from utm_content. | Demo buchen |
| Type | Item / Brief | Owner | Link | Status |
|---|---|---|---|---|
| Copy | Ad copy variants — DE + EN, all ad sets | — | — | TBD |
| Visual | Static image creatives — 1 per ad set, brand-compliant | — | — | TBD |
| Video | Video creative — 1 per ad set (if applicable) | — | — | TBD |
| Landing page | Destination LP — DE + EN variants | — | — | TBD |
| Triggered/follow-up email (if part of chain) | — | — | TBD | |
| Tracking | UTM scheme · pixel · conversion event · CRM property | — | — | TBD |
| Variant | Headline (H1) | Subline | Visual | Status |
|---|---|---|---|---|
| V01 | — | — | — | TBD |
| V02 | — | — | — | TBD |
| Test name | Hypothesis | Variants | Metric | Period | Status | Winner | Learning |
|---|---|---|---|---|---|---|---|
| — | — | — | — | — | TBD | — | — |
| Variant | Base URL | utm_term | utm_content | Final URL |
|---|---|---|---|---|
| V01 | https://ninox.com/ | a2dm-en | — | — |
| V02 | https://ninox.com/ | a2dm-en | — | — |
| Ad set | Source pool | Language | LP destination | Primary CTA |
|---|---|---|---|---|
| LI|S3|OP|EN|Trial | S2 OP|EN LP visitors + LGF submitters | EN | LP-A Sign Up — EN. Dynamic headline from utm_content. | Start Free |
| LI|S3|OP|DE|Trial | S2 OP|DE LP visitors + LGF submitters | DE | LP-A Sign Up — DE. Dynamic headline from utm_content. | Kostenlos starten |
| Type | Item / Brief | Owner | Link | Status |
|---|---|---|---|---|
| Copy | Ad copy variants — DE + EN, all ad sets | — | — | TBD |
| Visual | Static image creatives — 1 per ad set, brand-compliant | — | — | TBD |
| Video | Video creative — 1 per ad set (if applicable) | — | — | TBD |
| Landing page | Destination LP — DE + EN variants | — | — | TBD |
| Triggered/follow-up email (if part of chain) | — | — | TBD | |
| Tracking | UTM scheme · pixel · conversion event · CRM property | — | — | TBD |
| Variant | Headline (H1) | Subline | Visual | Status |
|---|---|---|---|---|
| V01 | — | — | — | TBD |
| V02 | — | — | — | TBD |
| Test name | Hypothesis | Variants | Metric | Period | Status | Winner | Learning |
|---|---|---|---|---|---|---|---|
| — | — | — | — | — | TBD | — | — |
| Variant | Base URL | utm_term | utm_content | Final URL |
|---|---|---|---|---|
| V01 | https://ninox.com/ | a2op-en | — | — |
| V02 | https://ninox.com/ | a2op-en | — | — |
| Ad set | Personas / titles | Seniority | Company size | Geo |
|---|---|---|---|---|
| A3 · EN | CIO, Head of IT, CDO, COO, VP Operations, Head of Digitalisation, IT Project Manager, Enterprise Architect, Data Manager | Director, VP, C-level | 251–10,000 FTE | EU excl. DACH · UK · Nordics |
| A3 · DE | CIO, Leiter IT, CDO, COO, VP Operations, Leiter Digitalisierung, IT-Projektleiter, Enterprise Architect, Datenmanager | Director, VP, C-level | 251–10,000 FTE | DE · AT · CH |
| Type | Item / Brief | Owner | Link | Status |
|---|---|---|---|---|
| Copy | Ad copy variants — DE + EN, all ad sets | — | — | TBD |
| Visual | Static image creatives — 1 per ad set, brand-compliant | — | — | TBD |
| Video | Video creative — 1 per ad set (if applicable) | — | — | TBD |
| Landing page | Destination LP — DE + EN variants | — | — | TBD |
| Triggered/follow-up email (if part of chain) | — | — | TBD | |
| Tracking | UTM scheme · pixel · conversion event · CRM property | — | — | TBD |
| Variant | Headline (H1) | Subline | Visual | Status |
|---|---|---|---|---|
| V01 | — | — | — | TBD |
| V02 | — | — | — | TBD |
| Test name | Hypothesis | Variants | Metric | Period | Status | Winner | Learning |
|---|---|---|---|---|---|---|---|
| — | — | — | — | — | TBD | — | — |
| Variant | Base URL | utm_term | utm_content | Final URL |
|---|---|---|---|---|
| V01 | https://ninox.com/ | a3-en | — | — |
| V02 | https://ninox.com/ | a3-en | — | — |
| Type | Item / Brief | Owner | Link | Status |
|---|---|---|---|---|
| Copy | Ad copy variants — DE + EN, all ad sets | — | — | TBD |
| Visual | Static image creatives — 1 per ad set, brand-compliant | — | — | TBD |
| Video | Video creative — 1 per ad set (if applicable) | — | — | TBD |
| Landing page | Destination LP — DE + EN variants | — | — | TBD |
| Triggered/follow-up email (if part of chain) | — | — | TBD | |
| Tracking | UTM scheme · pixel · conversion event · CRM property | — | — | TBD |
| Variant | Headline (H1) | Subline | Visual | Status |
|---|---|---|---|---|
| V01 | — | — | — | TBD |
| V02 | — | — | — | TBD |
| Test name | Hypothesis | Variants | Metric | Period | Status | Winner | Learning |
|---|---|---|---|---|---|---|---|
| — | — | — | — | — | TBD | — | — |
| Variant | Base URL | utm_term | utm_content | Final URL |
|---|---|---|---|---|
| V01 | https://ninox.com/ | a3-en | — | — |
| V02 | https://ninox.com/ | a3-en | — | — |
| Type | Item / Brief | Owner | Link | Status |
|---|---|---|---|---|
| Copy | Ad copy variants — DE + EN, all ad sets | — | — | TBD |
| Visual | Static image creatives — 1 per ad set, brand-compliant | — | — | TBD |
| Video | Video creative — 1 per ad set (if applicable) | — | — | TBD |
| Landing page | Destination LP — DE + EN variants | — | — | TBD |
| Triggered/follow-up email (if part of chain) | — | — | TBD | |
| Tracking | UTM scheme · pixel · conversion event · CRM property | — | — | TBD |
| Variant | Headline (H1) | Subline | Visual | Status |
|---|---|---|---|---|
| V01 | — | — | — | TBD |
| V02 | — | — | — | TBD |
| Test name | Hypothesis | Variants | Metric | Period | Status | Winner | Learning |
|---|---|---|---|---|---|---|---|
| — | — | — | — | — | TBD | — | — |
| Variant | Base URL | utm_term | utm_content | Final URL |
|---|---|---|---|---|
| V01 | https://ninox.com/ | a3-en | — | — |
| V02 | https://ninox.com/ | a3-en | — | — |
| Type | Item / Brief | Owner | Link | Status |
|---|---|---|---|---|
| Copy | Ad copy variants — DE + EN, all ad sets | — | — | TBD |
| Visual | Static image creatives — 1 per ad set, brand-compliant | — | — | TBD |
| Video | Video creative — 1 per ad set (if applicable) | — | — | TBD |
| Landing page | Destination LP — DE + EN variants | — | — | TBD |
| Triggered/follow-up email (if part of chain) | — | — | TBD | |
| Tracking | UTM scheme · pixel · conversion event · CRM property | — | — | TBD |
| Variant | Headline (H1) | Subline | Visual | Status |
|---|---|---|---|---|
| V01 | — | — | — | TBD |
| V02 | — | — | — | TBD |
| Test name | Hypothesis | Variants | Metric | Period | Status | Winner | Learning |
|---|---|---|---|---|---|---|---|
| — | — | — | — | — | TBD | — | — |
| Variant | Base URL | utm_term | utm_content | Final URL |
|---|---|---|---|---|
| V01 | https://ninox.com/ | a4-en | — | — |
| V02 | https://ninox.com/ | a4-en | — | — |
| Type | Item / Brief | Owner | Link | Status |
|---|---|---|---|---|
| Copy | Ad copy variants — DE + EN, all ad sets | — | — | TBD |
| Visual | Static image creatives — 1 per ad set, brand-compliant | — | — | TBD |
| Video | Video creative — 1 per ad set (if applicable) | — | — | TBD |
| Landing page | Destination LP — DE + EN variants | — | — | TBD |
| Triggered/follow-up email (if part of chain) | — | — | TBD | |
| Tracking | UTM scheme · pixel · conversion event · CRM property | — | — | TBD |
| Variant | Headline (H1) | Subline | Visual | Status |
|---|---|---|---|---|
| V01 | — | — | — | TBD |
| V02 | — | — | — | TBD |
| Test name | Hypothesis | Variants | Metric | Period | Status | Winner | Learning |
|---|---|---|---|---|---|---|---|
| — | — | — | — | — | TBD | — | — |
| Variant | Base URL | utm_term | utm_content | Final URL |
|---|---|---|---|---|
| V01 | https://ninox.com/ | a2dm-de | — | — |
| V02 | https://ninox.com/ | a2dm-de | — | — |
| Type | Item / Brief | Owner | Link | Status |
|---|---|---|---|---|
| Copy | Ad copy variants — DE + EN, all ad sets | — | — | TBD |
| Visual | Static image creatives — 1 per ad set, brand-compliant | — | — | TBD |
| Video | Video creative — 1 per ad set (if applicable) | — | — | TBD |
| Landing page | Destination LP — DE + EN variants | — | — | TBD |
| Triggered/follow-up email (if part of chain) | — | — | TBD | |
| Tracking | UTM scheme · pixel · conversion event · CRM property | — | — | TBD |
| Variant | Headline (H1) | Subline | Visual | Status |
|---|---|---|---|---|
| V01 | — | — | — | TBD |
| V02 | — | — | — | TBD |
| Test name | Hypothesis | Variants | Metric | Period | Status | Winner | Learning |
|---|---|---|---|---|---|---|---|
| — | — | — | — | — | TBD | — | — |
| Variant | Base URL | utm_term | utm_content | Final URL |
|---|---|---|---|---|
| V01 | https://ninox.com/ | a2dm-en | — | — |
| V02 | https://ninox.com/ | a2dm-en | — | — |
| Type | Item / Brief | Owner | Link | Status |
|---|---|---|---|---|
| Copy | Ad copy variants — DE + EN, all ad sets | — | — | TBD |
| Visual | Static image creatives — 1 per ad set, brand-compliant | — | — | TBD |
| Video | Video creative — 1 per ad set (if applicable) | — | — | TBD |
| Landing page | Destination LP — DE + EN variants | — | — | TBD |
| Triggered/follow-up email (if part of chain) | — | — | TBD | |
| Tracking | UTM scheme · pixel · conversion event · CRM property | — | — | TBD |
| Variant | Headline (H1) | Subline | Visual | Status |
|---|---|---|---|---|
| V01 | — | — | — | TBD |
| V02 | — | — | — | TBD |
| Test name | Hypothesis | Variants | Metric | Period | Status | Winner | Learning |
|---|---|---|---|---|---|---|---|
| — | — | — | — | — | TBD | — | — |
| Ad group | Keyword theme | utm_content | LP H1 (live) | LP Subline | Final URL |
|---|---|---|---|---|---|
| AG01 | Low-Code Platform | low_code | The low-code platform that builds itself with AI | Live in minutes with AI, customized exactly your way with low-code. Most teams start with one use case and never look back. | — |
| AG02 | No-Code Platform & Software | no_code | Build business software with no-code and AI | Describe what you need and Ninox builds it in minutes. Most teams start with one process and end up running their whole business on it. | — |
| AG03 | Workflow & Process Automation | workflow_process_automation | Business process automation without code or complexity | Set the rules once and let Ninox run the process. Your team stops doing things manually and starts focusing on work that actually moves the business forward. | — |
| AG04 | Workplace Collaboration | workplace_collaboration | The collaboration platform your whole team uses | Data, documents, and communication in one place — no more switching between tools that don't talk to each other. | — |
| AG05 | Document Management & Generation | document_management_generation | Document generation software that pulls from live data | Invoices, contracts, and reports generated directly from your records — always accurate, always up to date. No copy-pasting, no Word exports, no manual work. | — |
| AG06 | Spreadsheet Replacement | spreadsheet_repleacement | The Excel alternative your business has been waiting for | Excel stores data. Ninox runs your business. Real database, role-based access, automations, document generation, and team collaboration — all in one place, all connected. | — |
| AG07 | Custom Business Software | custom_business_software | Build custom business software with AI in minutes | Describe what you need and Ninox builds it — then shape it with low-code to make it exactly yours. Start without code, go deeper with scripting when you want to. | — |
| AG08 | AI-native Platform | ai_native_platform | The AI-native platform that builds business software fast | AI-native from day one — not added on top. Anyone on your team can build in minutes, developers can go even further with scripting. | — |
| AG09 | Internal Business Software | internal_business_software | Build internal business software without writing code | Describe your internal tool and Ninox builds it in minutes. Adapt it yourself whenever your processes change — no tickets, no waiting. | — |
| AG10 | Freemium / Free Platform | freemium_platform | Free no-code platform for businesses that are growing | No credit card, no coding required. Start building today and upgrade only when your business is ready. | — |
| AG11 | GDPR / European / Compliance | gdpr_compliance | GDPR-compliant business software built in Europe | Ninox is an AI-native platform that lets you build exactly the software your business needs — GDPR-compliant, ISO 27001 certified, and hosted in Europe. | — |
| AG12 | Industry / Sector Specific | industry_sector | Software built for your industry, no developer needed | Manufacturing, construction, healthcare, professional services — Ninox adapts to your sector's specific workflows. | — |
| Type | Item / Brief | Owner | Link | Status |
|---|---|---|---|---|
| Copy | Ad copy variants — DE + EN, all ad sets | — | — | TBD |
| Visual | Static image creatives — 1 per ad set, brand-compliant | — | — | TBD |
| Video | Video creative — 1 per ad set (if applicable) | — | — | TBD |
| Landing page | Destination LP — DE + EN variants | — | — | TBD |
| Triggered/follow-up email (if part of chain) | — | — | TBD | |
| Tracking | UTM scheme · pixel · conversion event · CRM property | — | — | TBD |
| Variant | Headline (H1) | Subline | Visual | Status |
|---|---|---|---|---|
| V01 | — | — | — | TBD |
| V02 | — | — | — | TBD |
| Test name | Hypothesis | Variants | Metric | Period | Status | Winner | Learning |
|---|---|---|---|---|---|---|---|
| — | — | — | — | — | TBD | — | — |
| Variant | Base URL | utm_term | utm_content | Final URL |
|---|---|---|---|---|
| V01 | https://ninox.com/ | none | — | — |
| V02 | https://ninox.com/ | none | — | — |
| Type | Item / Brief | Owner | Link | Status |
|---|---|---|---|---|
| Copy | Ad copy variants — DE + EN, all ad sets | — | — | TBD |
| Visual | Static image creatives — 1 per ad set, brand-compliant | — | — | TBD |
| Video | Video creative — 1 per ad set (if applicable) | — | — | TBD |
| Landing page | Destination LP — DE + EN variants | — | — | TBD |
| Triggered/follow-up email (if part of chain) | — | — | TBD | |
| Tracking | UTM scheme · pixel · conversion event · CRM property | — | — | TBD |
| Variant | Headline (H1) | Subline | Visual | Status |
|---|---|---|---|---|
| V01 | — | — | — | TBD |
| V02 | — | — | — | TBD |
| Test name | Hypothesis | Variants | Metric | Period | Status | Winner | Learning |
|---|---|---|---|---|---|---|---|
| — | — | — | — | — | TBD | — | — |
| Variant | Base URL | utm_term | utm_content | Final URL |
|---|---|---|---|---|
| V01 | https://ninox.com/ | none | — | — |
| V02 | https://ninox.com/ | none | — | — |
| Type | Item / Brief | Owner | Link | Status |
|---|---|---|---|---|
| Copy | Ad copy variants — DE + EN, all ad sets | — | — | TBD |
| Visual | Static image creatives — 1 per ad set, brand-compliant | — | — | TBD |
| Video | Video creative — 1 per ad set (if applicable) | — | — | TBD |
| Landing page | Destination LP — DE + EN variants | — | — | TBD |
| Triggered/follow-up email (if part of chain) | — | — | TBD | |
| Tracking | UTM scheme · pixel · conversion event · CRM property | — | — | TBD |
| Variant | Headline (H1) | Subline | Visual | Status |
|---|---|---|---|---|
| V01 | — | — | — | TBD |
| V02 | — | — | — | TBD |
| Test name | Hypothesis | Variants | Metric | Period | Status | Winner | Learning |
|---|---|---|---|---|---|---|---|
| — | — | — | — | — | TBD | — | — |
| Variant | Base URL | utm_term | utm_content | Final URL |
|---|---|---|---|---|
| V01 | https://ninox.com/ | f9-eng | — | — |
| V02 | https://ninox.com/ | f9-eng | — | — |
| Type | Item / Brief | Owner | Link | Status |
|---|---|---|---|---|
| Copy | Ad copy variants — DE + EN, all ad sets | — | — | TBD |
| Visual | Static image creatives — 1 per ad set, brand-compliant | — | — | TBD |
| Video | Video creative — 1 per ad set (if applicable) | — | — | TBD |
| Landing page | Destination LP — DE + EN variants | — | — | TBD |
| Triggered/follow-up email (if part of chain) | — | — | TBD | |
| Tracking | UTM scheme · pixel · conversion event · CRM property | — | — | TBD |
| Variant | Headline (H1) | Subline | Visual | Status |
|---|---|---|---|---|
| V01 | — | — | — | TBD |
| V02 | — | — | — | TBD |
| Test name | Hypothesis | Variants | Metric | Period | Status | Winner | Learning |
|---|---|---|---|---|---|---|---|
| — | — | — | — | — | TBD | — | — |
| Variant | Base URL | utm_term | utm_content | Final URL |
|---|---|---|---|---|
| V01 | https://ninox.com/ | f9-cat | — | — |
| V02 | https://ninox.com/ | f9-cat | — | — |
| Type | Item / Brief | Owner | Link | Status |
|---|---|---|---|---|
| Copy | Ad copy variants — DE + EN, all ad sets | — | — | TBD |
| Visual | Static image creatives — 1 per ad set, brand-compliant | — | — | TBD |
| Video | Video creative — 1 per ad set (if applicable) | — | — | TBD |
| Landing page | Destination LP — DE + EN variants | — | — | TBD |
| Triggered/follow-up email (if part of chain) | — | — | TBD | |
| Tracking | UTM scheme · pixel · conversion event · CRM property | — | — | TBD |
| Variant | Headline (H1) | Subline | Visual | Status |
|---|---|---|---|---|
| V01 | — | — | — | TBD |
| V02 | — | — | — | TBD |
| Test name | Hypothesis | Variants | Metric | Period | Status | Winner | Learning |
|---|---|---|---|---|---|---|---|
| — | — | — | — | — | TBD | — | — |
| Variant | Base URL | utm_term | utm_content | Final URL |
|---|---|---|---|---|
| V01 | https://ninox.com/ | sql-br | — | — |
| V02 | https://ninox.com/ | sql-br | — | — |
| Type | Item / Brief | Owner | Link | Status |
|---|---|---|---|---|
| Copy | Campaign definition required before production. | Content | — | Reserved |
| Visual | TBD. | Design | — | Reserved |
| Video | TBD. | Design / Motion | — | TBD |
| Landing page / Web | TBD. | Web / Design | — | TBD |
| Email / Nurture | TBD. | Content / CRM | — | TBD |
| Tracking / CRM | TBD. | Web / CRM | — | TBD |
| Decision | Default | Owner | Deadline | Status |
|---|---|---|---|---|
| Final copy approved? | Campaign definition required before production. | Content | — | TBD |
| Creative direction approved? | TBD. | Design | — | TBD |
| LP / route confirmed? | TBD. | Web | — | TBD |
| Tracking / CRM route confirmed? | TBD. | CRM/Web | — | TBD |
| Type | Item / Brief | Owner | Link | Status |
|---|---|---|---|---|
| Copy | Ad copy variants — DE + EN, all ad sets | — | — | TBD |
| Visual | Static image creatives — 1 per ad set, brand-compliant | — | — | TBD |
| Video | Video creative — 1 per ad set (if applicable) | — | — | TBD |
| Landing page | Destination LP — DE + EN variants | — | — | TBD |
| Triggered/follow-up email (if part of chain) | — | — | TBD | |
| Tracking | UTM scheme · pixel · conversion event · CRM property | — | — | TBD |
| Variant | Headline (H1) | Subline | Visual | Status |
|---|---|---|---|---|
| V01 | — | — | — | TBD |
| V02 | — | — | — | TBD |
| Test name | Hypothesis | Variants | Metric | Period | Status | Winner | Learning |
|---|---|---|---|---|---|---|---|
| — | — | — | — | — | TBD | — | — |
| Variant | Base URL | utm_term | utm_content | Final URL |
|---|---|---|---|---|
| V01 | https://ninox.com/ | exp | — | — |
| V02 | https://ninox.com/ | exp | — | — |
| Type | Item / Brief | Owner | Link | Status |
|---|---|---|---|---|
| Copy | Ad copy variants — DE + EN, all ad sets | — | — | TBD |
| Visual | Static image creatives — 1 per ad set, brand-compliant | — | — | TBD |
| Video | Video creative — 1 per ad set (if applicable) | — | — | TBD |
| Landing page | Destination LP — DE + EN variants | — | — | TBD |
| Triggered/follow-up email (if part of chain) | — | — | TBD | |
| Tracking | UTM scheme · pixel · conversion event · CRM property | — | — | TBD |
| Variant | Headline (H1) | Subline | Visual | Status |
|---|---|---|---|---|
| V01 | — | — | — | TBD |
| V02 | — | — | — | TBD |
| Test name | Hypothesis | Variants | Metric | Period | Status | Winner | Learning |
|---|---|---|---|---|---|---|---|
| — | — | — | — | — | TBD | — | — |
| Variant | Base URL | utm_term | utm_content | Final URL |
|---|---|---|---|---|
| V01 | https://ninox.com/ | f9-pql | — | — |
| V02 | https://ninox.com/ | f9-pql | — | — |
| Type | Item / Brief | Owner | Link | Status |
|---|---|---|---|---|
| Copy | Ad copy variants — DE + EN, all ad sets | — | — | TBD |
| Visual | Static image creatives — 1 per ad set, brand-compliant | — | — | TBD |
| Video | Video creative — 1 per ad set (if applicable) | — | — | TBD |
| Landing page | Destination LP — DE + EN variants | — | — | TBD |
| Triggered/follow-up email (if part of chain) | — | — | TBD | |
| Tracking | UTM scheme · pixel · conversion event · CRM property | — | — | TBD |
| Variant | Headline (H1) | Subline | Visual | Status |
|---|---|---|---|---|
| V01 | — | — | — | TBD |
| V02 | — | — | — | TBD |
| Test name | Hypothesis | Variants | Metric | Period | Status | Winner | Learning |
|---|---|---|---|---|---|---|---|
| — | — | — | — | — | TBD | — | — |
| Variant | Base URL | utm_term | utm_content | Final URL |
|---|---|---|---|---|
| V01 | https://ninox.com/ | exp | — | — |
| V02 | https://ninox.com/ | exp | — | — |
| Type | Item / Brief | Owner | Link | Status |
|---|---|---|---|---|
| Copy | Ad copy variants — DE + EN, all ad sets | — | — | TBD |
| Visual | Static image creatives — 1 per ad set, brand-compliant | — | — | TBD |
| Video | Video creative — 1 per ad set (if applicable) | — | — | TBD |
| Landing page | Destination LP — DE + EN variants | — | — | TBD |
| Triggered/follow-up email (if part of chain) | — | — | TBD | |
| Tracking | UTM scheme · pixel · conversion event · CRM property | — | — | TBD |
| Variant | Headline (H1) | Subline | Visual | Status |
|---|---|---|---|---|
| V01 | — | — | — | TBD |
| V02 | — | — | — | TBD |
| Test name | Hypothesis | Variants | Metric | Period | Status | Winner | Learning |
|---|---|---|---|---|---|---|---|
| — | — | — | — | — | TBD | — | — |
| Variant | Base URL | utm_term | utm_content | Final URL |
|---|---|---|---|---|
| V01 | https://ninox.com/ | f9-eng | — | — |
| V02 | https://ninox.com/ | f9-eng | — | — |
| Type | Item / Brief | Owner | Link | Status |
|---|---|---|---|---|
| Copy | Ad copy variants — DE + EN, all ad sets | — | — | TBD |
| Visual | Static image creatives — 1 per ad set, brand-compliant | — | — | TBD |
| Video | Video creative — 1 per ad set (if applicable) | — | — | TBD |
| Landing page | Destination LP — DE + EN variants | — | — | TBD |
| Triggered/follow-up email (if part of chain) | — | — | TBD | |
| Tracking | UTM scheme · pixel · conversion event · CRM property | — | — | TBD |
| Variant | Headline (H1) | Subline | Visual | Status |
|---|---|---|---|---|
| V01 | — | — | — | TBD |
| V02 | — | — | — | TBD |
| Test name | Hypothesis | Variants | Metric | Period | Status | Winner | Learning |
|---|---|---|---|---|---|---|---|
| — | — | — | — | — | TBD | — | — |
| Variant | Base URL | utm_term | utm_content | Final URL |
|---|---|---|---|---|
| V01 | https://ninox.com/ | exp | — | — |
| V02 | https://ninox.com/ | exp | — | — |
| Type | Item / Brief | Owner | Link | Status |
|---|---|---|---|---|
| Copy | Ad copy variants — DE + EN, all ad sets | — | — | TBD |
| Visual | Static image creatives — 1 per ad set, brand-compliant | — | — | TBD |
| Video | Video creative — 1 per ad set (if applicable) | — | — | TBD |
| Landing page | Destination LP — DE + EN variants | — | — | TBD |
| Triggered/follow-up email (if part of chain) | — | — | TBD | |
| Tracking | UTM scheme · pixel · conversion event · CRM property | — | — | TBD |
| Variant | Headline (H1) | Subline | Visual | Status |
|---|---|---|---|---|
| V01 | — | — | — | TBD |
| V02 | — | — | — | TBD |
| Test name | Hypothesis | Variants | Metric | Period | Status | Winner | Learning |
|---|---|---|---|---|---|---|---|
| — | — | — | — | — | TBD | — | — |
| Variant | Base URL | utm_term | utm_content | Final URL |
|---|---|---|---|---|
| V01 | https://ninox.com/ | f9-cat | — | — |
| V02 | https://ninox.com/ | f9-cat | — | — |
| Type | Item / Brief | Owner | Link | Status |
|---|---|---|---|---|
| Copy | Ad copy variants — DE + EN, all ad sets | — | — | TBD |
| Visual | Static image creatives — 1 per ad set, brand-compliant | — | — | TBD |
| Video | Video creative — 1 per ad set (if applicable) | — | — | TBD |
| Landing page | Destination LP — DE + EN variants | — | — | TBD |
| Triggered/follow-up email (if part of chain) | — | — | TBD | |
| Tracking | UTM scheme · pixel · conversion event · CRM property | — | — | TBD |
| Variant | Headline (H1) | Subline | Visual | Status |
|---|---|---|---|---|
| V01 | — | — | — | TBD |
| V02 | — | — | — | TBD |
| Test name | Hypothesis | Variants | Metric | Period | Status | Winner | Learning |
|---|---|---|---|---|---|---|---|
| — | — | — | — | — | TBD | — | — |
| Variant | Base URL | utm_term | utm_content | Final URL |
|---|---|---|---|---|
| V01 | https://ninox.com/ | f9-na | — | — |
| V02 | https://ninox.com/ | f9-na | — | — |
| Type | Item / Brief | Owner | Link | Status |
|---|---|---|---|---|
| Copy | Ad copy variants — DE + EN, all ad sets | — | — | TBD |
| Visual | Static image creatives — 1 per ad set, brand-compliant | — | — | TBD |
| Video | Video creative — 1 per ad set (if applicable) | — | — | TBD |
| Landing page | Destination LP — DE + EN variants | — | — | TBD |
| Triggered/follow-up email (if part of chain) | — | — | TBD | |
| Tracking | UTM scheme · pixel · conversion event · CRM property | — | — | TBD |
| Variant | Headline (H1) | Subline | Visual | Status |
|---|---|---|---|---|
| V01 | — | — | — | TBD |
| V02 | — | — | — | TBD |
| Test name | Hypothesis | Variants | Metric | Period | Status | Winner | Learning |
|---|---|---|---|---|---|---|---|
| — | — | — | — | — | TBD | — | — |
| Variant | Base URL | utm_term | utm_content | Final URL |
|---|---|---|---|---|
| V01 | https://ninox.com/ | f9-pql | — | — |
| V02 | https://ninox.com/ | f9-pql | — | — |
| Type | Item / Brief | Owner | Link | Status |
|---|---|---|---|---|
| Copy | Ad copy variants — DE + EN, all ad sets | — | — | TBD |
| Visual | Static image creatives — 1 per ad set, brand-compliant | — | — | TBD |
| Video | Video creative — 1 per ad set (if applicable) | — | — | TBD |
| Landing page | Destination LP — DE + EN variants | — | — | TBD |
| Triggered/follow-up email (if part of chain) | — | — | TBD | |
| Tracking | UTM scheme · pixel · conversion event · CRM property | — | — | TBD |
| Variant | Headline (H1) | Subline | Visual | Status |
|---|---|---|---|---|
| V01 | — | — | — | TBD |
| V02 | — | — | — | TBD |
| Test name | Hypothesis | Variants | Metric | Period | Status | Winner | Learning |
|---|---|---|---|---|---|---|---|
| — | — | — | — | — | TBD | — | — |
| Variant | Base URL | utm_term | utm_content | Final URL |
|---|---|---|---|---|
| V01 | https://ninox.com/ | f9-dem | — | — |
| V02 | https://ninox.com/ | f9-dem | — | — |
Drag cards across columns to change status (syncs with the campaign-page status pill). Click any wave tag on a card to reassign it to a different rollout wave. All changes persist + show in Version History.
Top: campaign x asset-type matrix. Click any cell to cycle status. Bottom: editable Cluster 1 asset checklist - cell click edits, status click cycles, x removes, + adds.
| Campaign | Brief | Copy | Image | Video | LP | Form | UTM | Track | QA | Owner | Notes | |
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| C1A1 · S1 Awareness · Self-Serve / A1 | Mixed | -- | ||||||||||
| C2A1 · S2 Consideration · Self-Serve / A1 | Mixed | -- | ||||||||||
| C3A1 · S3 Start Free · Self-Serve / A1 | Mixed | -- | ||||||||||
| C4A2 · S1 Awareness · Decision Maker / A2 | Mixed | -- | ||||||||||
| C5A2 · S1 Awareness · Operator / A2 | Mixed | -- | ||||||||||
| C6A2 · S2 Traffic · Decision Maker / A2 | Mixed | -- | ||||||||||
| C7A2 · S2 Traffic · Operator / A2 | Mixed | -- | ||||||||||
| C8A2 · S2 LeadGen · Decision Maker / A2 | Mixed | -- | ||||||||||
| C9A2 · S2 LeadGen · Operator / A2 | Mixed | -- | ||||||||||
| C10A2 · S3 Demo Request · Decision Maker / A2 | Mixed | -- | ||||||||||
| C11A2 · S3 Start Free · Operator / A2 | Mixed | -- | ||||||||||
| C12A3 · S1 Awareness · Enterprise ABM / A3 | Mixed | -- | ||||||||||
| C13A3 · S2 Consideration · Enterprise / A3 | Mixed | -- | ||||||||||
| C14A3 · S3 ABM Demo · Enterprise / A3 | Mixed | -- | ||||||||||
| C15A4 · Partner Acquisition / A4 | Mixed | -- | ||||||||||
| C16Google · Branded Search · DACH / X | Mixed | -- | ||||||||||
| C17Google · Branded Search · EU / X | Mixed | -- | ||||||||||
| C18Google · Solution / Category Terms / X | Mixed | -- | ||||||||||
| C19Google · Competitor Keywords / X | Mixed | -- | ||||||||||
| C20Google · Demand Gen Awareness · YouTube / X | Mixed | -- | ||||||||||
| C21Google · Demand Gen Retargeting · YouTube / X | Mixed | -- | ||||||||||
| C22Google · Remarketing · High Intent / X | Mixed | -- | ||||||||||
| C23LinkedIn · SQL Acceleration · PQL Bridge / A2 | Mixed | -- | ||||||||||
| C24Reserved · Final Paid Slot / X | Mixed | -- | ||||||||||
| N1Activation D1–D7 / A1A2 | Content | -- | ||||||||||
| N2PQL Acceleration / A2 | Content | -- | ||||||||||
| N3Trial Nurture Flow / A1A2 | Content | -- | ||||||||||
| N4Sales Email Flow / A2A3 | Content | -- | ||||||||||
| N5Limit Triggers / Upgrade / A1A2 | Content | -- | ||||||||||
| N6Category/Pricing Visitor Retargeting / X | Content | -- | ||||||||||
| N7Non-activated Signup Retargeting / X | Content | -- | ||||||||||
| N8PQL No Conversion Retargeting / X | Content | -- | ||||||||||
| N9Demo No-show / Closed-lost Retargeting / X | Content | -- |
| Camp | Asset | Lang | Format / Spec | Deadline | Owner | Status | Notes / Link | |
|---|---|---|---|---|---|---|---|---|
| C1 | Image | DE | 1200x627 + 1200x1200 | 13 May | Design | To do | -- | |
| C1 | Copy brief | DE | Headline + intro | 13 May | Content | In brief | -- | |
| C2 | Image V01 | EN | 1200x627 + 1200x1200 | 13 May | Design | To do | -- | |
| C2 | Image V02 | EN | 1200x627 + 1200x1200 | 13 May | Design | To do | -- | |
| C2 | Image V01 | DE | 1200x627 + 1200x1200 | 13 May | Design | To do | -- | |
| C2 | Image V02 | DE | 1200x627 + 1200x1200 | 13 May | Design | To do | -- | |
| C2 | Video | EN | 15-30 sec / 1:1 + 16:9 | 13 May | Design | To do | -- | |
| C2 | Copy V01+V02 | EN | Headline + intro x 2 | 13 May | Content | In brief | -- | |
| C2 | Copy V01+V02 | DE | Headline + intro x 2 | 13 May | Content | In brief | -- | |
| C2 | Video script | EN | 15-30 sec script | 13 May | Content | To do | -- | |
| C5 | Image | DE | 1200x627 + 1200x1200 | 13 May | Design | To do | -- | |
| C5 | Copy brief | DE | Headline + intro / OP angle | 13 May | Content | In brief | -- | |
| C7 | Image V01 | EN | 1200x627 + 1200x1200 | 13 May | Design | To do | -- | |
| C7 | Image V02 | EN | 1200x627 + 1200x1200 | 13 May | Design | To do | -- | |
| C7 | Image V01 | DE | 1200x627 + 1200x1200 | 13 May | Design | To do | -- | |
| C7 | Image V02 | DE | 1200x627 + 1200x1200 | 13 May | Design | To do | -- | |
| C7 | Video | EN | 15-30 sec / 1:1 | 13 May | Design | To do | -- | |
| C7 | Copy V01+V02 | EN | Headline + intro x 2 | 13 May | Content | In brief | -- | |
| C7 | Copy V01+V02 | DE | Headline + intro x 2 | 13 May | Content | In brief | -- | |
| C7 | Video script | EN | 15-30 sec script | 13 May | Content | To do | -- | |
| C9 | Image V01 | EN | 1200x627 + 1200x1200 | 13 May | Design | To do | -- | |
| C9 | Copy + form | EN | Ad copy + lead form fields | 13 May | Content | To do | -- | |
| C9 | Lead form | EN | LinkedIn native form | 13 May | Ahmad | To do | -- | |
| LP | A1 S2 LP copy | EN+DE | H1, sub, 3-4 sections, CTA | 13 May | Content | In brief | -- | |
| LP | A2 S2 LP copy | EN+DE | H1, sub, 3-4 sections, CTA | 13 May | Content | In brief | -- | |
| LP | A1 S2 LP design | EN+DE | Desktop + mobile / Figma | 13 May | Design | To do | -- | |
| LP | A2 S2 LP design | EN+DE | Desktop + mobile / Figma | 13 May | Design | To do | -- | |
| N1 | Email sequence | EN+DE | D1, D3, D5, D7 / 4 emails | 13 May | Content | In brief | -- | |
| N3 | Trial flow | EN+DE | 3 emails / trial onboarding | 13 May | Content | In brief | -- |